International Business Strategy: Rethinking Foundations of Global Corporate Success - Tapa blanda

Verbeke, Alain

 
9781107683099: International Business Strategy: Rethinking Foundations of Global Corporate Success
Tapa blanda
ISBN 10: 1107683092 ISBN 13: 9781107683099
Editorial: Cambridge University Press, 2013

Sinopsis

Verbeke provides a new perspective on international business strategy by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on 48 seminal articles published in the Harvard Business Review, the Sloan Management Review and the California Management Review over the past three decades, Verbeke shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The second edition has been thoroughly updated and features greater coverage of emerging markets with a new chapter and seven new cases. Suited for advanced undergraduates and graduate courses, students will benefit from updated case studies and improved learning features, including 'management takeaways', key lessons that can be applied to MNEs and a wide range of online resources.

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Acerca del autor

Dr Alain Verbeke is a Professor of International Business Strategy and holds the McCaig Research Chair in Management at the Haskayne School of Business, University of Calgary. He was previously the Director of the MBA programme at Solvay Business School, University of Brussels (VUB). He has also been a Visiting Professor at Dalhousie University, the University of Toronto and the Université Catholique de Louvain, as well as an Associate Fellow of Templeton College (University of Oxford). He is presently an Academic Associate of the Centre for International Business and Management, Judge Business School, University of Cambridge.

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Editorial
Cambridge University Press
Año de publicación
2013
Idioma
Inglés
ISBN 10 
1107683092
ISBN 13 
9781107683099
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
616
Contacto del fabricante
no disponible
Persona responsable
Avery
https://www.avery.fr/

chemin des peupliers 27
Dardilly
Francia

Otras ediciones populares con el mismo título

9781107027893: International Business Strategy

Edición Destacada

ISBN 10:  1107027896 ISBN 13:  9781107027893
Editorial: Cambridge University Press, 2013
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