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Service Business Development Hardback: Strategies for Value Creation in Manufacturing Firms - Tapa dura

Fischer; Gebauer; Fleisch

 
9781107022454: Service Business Development Hardback: Strategies for Value Creation in Manufacturing Firms
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ISBN 10: 1107022452 ISBN 13: 9781107022454
Editorial: Cambridge University Press, 2012

Sinopsis

Over the last decade, capital goods manufacturers have added services to products as a way of responding to eroding margins and the loss of strategic differentiation. Based on over twelve years of research, this book provides a thorough overview of the strategies available for value creation through service business development.

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Acerca de los autores

Thomas Fischer has been a research associate at the Institute of Technology Management at the University of St Gallen. His research interests lie in service business development, service innovation and the internationalization of the value chain in manufacturing companies. He completed his Ph.D. in 2010.

Heiko Gebauer is Associate Professor at the Swiss Federal Institute of Aquatic Science and Technology (Eawag) and at the Institute of Technology Management at the University of St Gallen. His research focuses on service and innovation management in infrastructure sectors, service business development in manufacturing companies and value creation in public transit services. He is also an adjunct professor at the Service Research Center at the Karlstad University in Sweden.

Elgar Fleisch is Professor of Technology Management and Director of the Institute of Technology Management at the University of St Gallen. He is also Professor of Information Management at the Swiss Federal Institute of Technology Zurich (ETHZ). His research focuses on the economic impacts and infrastructures of ubiquitous computing. He is co-chair of research of Auto-ID Labs, co-founder of several university spin-offs and serves as a member of multiple management boards and academic steering committees.

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Editorial
Cambridge University Press
Año de publicación
2012
Idioma
Inglés
ISBN 10 
1107022452
ISBN 13 
9781107022454
Encuadernación
Tapa dura
Número de páginas
316
Contacto del fabricante
no disponible
Persona responsable
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