Strategic Customer Management: Integrating Relationship Marketing and CRM - Tapa dura

Payne, Adrian; Frow, Pennie

9781107014961: Strategic Customer Management: Integrating Relationship Marketing and CRM

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ISBN 10: 1107014964 ISBN 13: 9781107014961

Editorial: Cambridge University Press, 2013

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The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice.

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Dr Adrian Payne is a Professor of Marketing in the Australian School of Business at the University of New South Wales.

Dr Pennie Frow is Associate Professor of Marketing and Director of the Master of Marketing Programme at the University of Sydney Business School, Australia.

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Editorial: Cambridge University Press
A�o de publicaci�n: 2013
Idioma: Ingl�s
ISBN 10: 1107014964
ISBN 13: 9781107014961
Encuadernaci�n: Tapa dura
N�mero de p�ginas: 546
Contacto del fabricante: Cambridge University Press
https://www.cambridge.org/

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Strategic Customer Management: Integrating Relationship Marketing and CRM

Payne, Adrian; Frow, Pennie

Publicado por Cambridge University Press, 2013

ISBN 10: 1107014964 ISBN 13: 9781107014961

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Librería: Ria Christie Collections, Uxbridge, Reino Unido

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Strategic Customer Management: Integrating Relationship Marketing and Crm

Payne, Adrian/ Frow, Pennie

Publicado por Cambridge Univ Pr, 2013

ISBN 10: 1107014964 ISBN 13: 9781107014961

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Hardcover. Condici�n: Brand New. 500 pages. 10.00x7.75x1.25 inches. In Stock. This item is printed on demand. N� de ref. del art�culo: __1107014964

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Strategic Customer Management

Payne, Adrian|Frow, Pennie

Publicado por Cambridge University Press, 2018

ISBN 10: 1107014964 ISBN 13: 9781107014961

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Gebunden. Condici�n: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the. N� de ref. del art�culo: 447213519

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Strategic Customer Management (Hardcover)

Adrian Payne

Publicado por Cambridge University Press, Cambridge, 2013

ISBN 10: 1107014964 ISBN 13: 9781107014961

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Librería: AussieBookSeller, Truganina, VIC, Australia

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Hardcover. Condici�n: new. Hardcover. Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field. The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. N� de ref. del art�culo: 9781107014961

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Strategic Customer Management (Hardcover)

Adrian Payne

Publicado por Cambridge University Press, Cambridge, 2013

ISBN 10: 1107014964 ISBN 13: 9781107014961

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Librería: CitiRetail, Stevenage, Reino Unido

Calificaci�n del vendedor: 5 de 5 estrellas

Hardcover. Condici�n: new. Hardcover. Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field. The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. N� de ref. del art�culo: 9781107014961

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