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Principles of Pricing Hardback: An Analytical Approach. Rakesh V. Vohra, Lakshman Krishnamurthi - Tapa dura

Vohra; Krishnamurthi

 
9781107010659: Principles of Pricing Hardback: An Analytical Approach. Rakesh V. Vohra, Lakshman Krishnamurthi
Tapa dura
ISBN 10: 1107010659 ISBN 13: 9781107010659
Editorial: Cambridge University Press, 2012

Sinopsis

Pricing drives three of the most important elements of firm success: revenue and profits, customer behavior and firm image. This book provides an analytic basis for making pricing decisions.

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Acerca de los autores

Rakesh V. Vohra is the John L. and Helen Kellogg Professor of Managerial Economics and Decision Sciences at the Kellogg School of Management, Northwestern University, where he is also Director of the Center for Mathematical Studies in Economics and Management Science. He previously taught at the Fisher School of Business, Ohio State University, MIT's Sloan School of Management, the Wharton School, University of Pennsylvania and is the author of Advanced Mathematical Economics (2005) and Mechanism Design: A Linear Programming Approach (Econometric Society Monographs, Cambridge University Press, 2011). Professor Vohra received his doctorate in mathematics from the University of Maryland.

Lakshman Krishnamurthi is the Montgomery Ward Distinguished Professor of Marketing at the Kellogg School of Management, Northwestern University, where he has taught since 1980. He chaired the marketing department from 1993 to 2004 and has served as Academic Director of the Pricing Strategies and Tactics program since 1995. Professor Krishnamurthi is the recipient of the Paul Green and Donald Lehmann awards from the Journal of Marketing Research, the John D. C. Little award from Marketing Science and numerous teaching awards at Kellogg. He earned his doctorate in marketing from Stanford University.

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Editorial
Cambridge University Press
Año de publicación
2012
Idioma
Inglés
ISBN 10 
1107010659
ISBN 13 
9781107010659
Encuadernación
Tapa dura
Número de páginas
260
Contacto del fabricante
no disponible
Persona responsable
GPSR Kontakt
gpsr@libri.de

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