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Why Story Works and How You Can Make It Work For You: The Strategy of Story - Tapa blanda

Barry, Nora

 
9781105926402: Why Story Works and How You Can Make It Work For You: The Strategy of Story
Tapa blanda
ISBN 10: 1105926400 ISBN 13: 9781105926402
Editorial: Lulu.com, 2026

Sinopsis

Everyone tells you to tell a better story. This book tells you how and why. Why Story Works and How You Can Make It Work for You offers a practical framework for using story as a strategic communication tool for presentations, meetings, and live events. It breaks down the science behind why story works, explains why storytelling is a critical leadership skill, and demonstrates why narrative increases comprehension and reduces barriers to understanding. You'll learn what makes good stories work; how to develop a narrative strategy for your own stories; how to apply story structure to presentations, meetings, and speeches; how to design slides that support your message instead of competing with it; and how to deliver your story with polish and confidence. This revised edition also includes a new chapter on using AI to draft and refine presentations and speeches. Why Story Works and How You Can Make It Work for You is for professionals who want to connect, engage and persuade-and most of all, communicate with their audiences.

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Acerca del autor

Nora Barry is a communications and story strategist with more than 25 years of experience working at the intersection of story, technology, and business. She has written for and coached executives at leading technology and life sciences companies, including Lenovo, Red Hat, Tredence, Oracle, Ellucian, AstraZeneca, Genentech, and Johnson & Johnson. Ms. Barry launched one of the first online platforms for digital film in 1998 and has created and produced pioneering story projects around the world. She has written for The Wall Street Journal, Reuters, and Forbes, and has contributed to several books, including Pink Television: Sixty Years of Women on TV and Future Cinema: The Cinematic Imagery After Film. She has also written and sold several screenplays. Her websites are www.bridgeviewmedia.com and www.druidmedia.com

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Editorial
Lulu.com
Año de publicación
2026
Idioma
Inglés
ISBN 10 
1105926400
ISBN 13 
9781105926402
Encuadernación
Tapa blanda
Número de páginas
200
Contacto del fabricante
RUE DE SEVRES
https://www.hachette.fr/

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