First Principles Of Advertising (1922) - Tapa dura

Nesbit, Wilbur D

9781104150792: First Principles Of Advertising (1922)

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ISBN 10: 1104150794 ISBN 13: 9781104150792

Editorial: Kessinger Publishing, 2009

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First Principles of Advertising is a book written by Wilbur D. Nesbit and originally published in 1922. The book is a comprehensive guide to advertising, covering everything from the basics of creating an effective advertisement to the psychology of consumer behavior. Nesbit draws on his extensive experience in the advertising industry to provide practical advice and insights for advertisers of all levels. The book includes chapters on advertising strategy, copywriting, layout and design, media planning, and more. It also explores the role of advertising in society and the ethical considerations that advertisers must take into account. First Principles of Advertising is a timeless resource for anyone interested in the art and science of advertising, and it remains relevant even in the age of digital marketing.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

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Rese�a del editor

This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

Rese�a del editor

A dmin. Library r5623 ;N.36f FOREWORD This textbook is not intended to be a volume for the practicing advertising man or woman, but is virtually the first steps in the profession. It is based on the actual experience of the author, and has been planned and prepared along the lines jhe would follow were the student a beginner in his 9own department. It is assumed that the student has no knowledge of advertising beyond the fact that he has seen advertisements in their various forms. It is further assumed that the chief desire of the student is to write advertisements; and as it is necessary to have some knowledge of the practice of advertising, the various chapters are given to furnish that background and foundation. Sincere appreciation is expressed and due acknowledgements made of the obligation of the author to his many friends in the profession who have made valuable suggestions. It is planned that a second volume shall go into the technical details of an advertising department, advertising agency work, and the other matters which become essential after the student has qualified in his preliminary work.
(Typographical errors above are due to OCR software and don't occur in the book.)

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