Maze Remarketing: The 80/20 Approach to Profitable Multi-Channel Retargeting Ads - Tapa blanda

Sinopsis

We’ve all visited a website and noticed ads for that site follow us around the internet. Those ads are called ‘remarketing’.

Many remarketing ads are kind of… haunting. They’ll show you exactly the thing you just looked at (and already said no to). It’s easy to do remarketing badly and spend a fortune in the process.

This book is your manifesto for doing remarketing RIGHT. You’ll learn how to run remarketing ads affordably across Google, Facebook, LinkedIn and Twitter, in a way that serves your customers rather than haunts them.

You’ll learn how to avoid spending more than you need to. You’ll learn how to test a wider range of ads. You learn what to say in your ads. You’ll learn how to get the balance right between nurturing and selling.

Maze Remarketing lets you appear like a bigger advertiser than you really are. You’ll appear everywhere to the people most interested in your products and services. And you'll avoid advertising to people who are never likely to buy.

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