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Globalizing Asian Religions: Management and Marketing (Global Asia) - Tapa blanda

 
9781041180449: Globalizing Asian Religions: Management and Marketing (Global Asia)
Tapa blanda
ISBN 10: 1041180446 ISBN 13: 9781041180449
Editorial: Routledge, 2025

Sinopsis

This book brings together the insights of theories of management and marketing to give an original view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions. Seventeen authors in this collection have recast their data on individual Asian religions and social movements to focus on the way these organizations are managed in an overseas or global context, by examining the structure, organizational culture, management style, leadership principles and marketing strategies of the religious movements they had hitherto studied from the perspective of the sociology of religion, or religious studies. The book examines strategies for global proselytization and outcomes in a variety of local ethnographic contexts, thus contributing to the scholarly work on the ‘glocalization’ of religions.

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Acerca del autor

Dr Wendy Smith, formerly Senior Lecturer in management and Japanese studies at Monash University, is an anthropologist in the fields of management, religion and Asian studies.< br> Dr Hirochika Nakamaki, Director-General of the Suita City Museum, Professor Emeritus, National Museum of Ethnology, Japan, and President of the Senri Foundation, is an anthropologist of Japanese religions, Japanese management and calendar studies.
Dr Louella Matsunaga, Senior Lecturer in the Anthropology of Japan, Oxford Brookes University, researches gender in Japanese companies, branding, and Japanese religions outside Japan.
Dr Tamasin Ramsay is an applied anthropologist with special expertise in the Brahma Kumaris, a former NGO Representative to the United Nations (New York) for the Brahma Kumaris, and an activist and researcher in the animal liberation movement.

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Editorial
Routledge
Año de publicación
2025
Idioma
Inglés
ISBN 10 
1041180446
ISBN 13 
9781041180449
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
378
Editor
Smith Wendy, Nakamaki Hirochika, Matsunaga Louella, Ramsay Tamasin
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania