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The Business of Analytics: An Introduction to Statistical Analysis in the Business Environment - Tapa blanda

Long, Jamey M.; Pisani, Joseph A.

 
9781041045076: The Business of Analytics: An Introduction to Statistical Analysis in the Business Environment
Tapa blanda
ISBN 10: 1041045077 ISBN 13: 9781041045076
Editorial: Routledge, 2025

Sinopsis

This comprehensive textbook explores the fundamental intersection of business principles and analytical methodologies. Each chapter systematically builds upon core business concepts while integrating essential statistical frameworks and analytical approaches.

Designed for universal application across undergraduate, postgraduate, and professional settings, this text bridges theoretical knowledge with practical implementation. Readers will benefit from:

•Real-world case studies demonstrating successful analytics integration across industries

•Interactive learning elements that reinforce key concepts through hands-on application

•Industry insights from leading professionals who leverage analytics daily

•Practical applications showcasing how analytical frameworks solve authentic business challenges

The text addresses critical statistical concepts while providing a road map for organizations to enhance communication, foster inclusion, and develop data-driven leadership. Students will learn how to develop working analytical models that eliminate decision-making biases, improve cross-functional collaboration, and drive measurable business outcomes.

This essential resource prepares future business leaders to champion statistical literacy in the workplace, transforming organizational culture through evidence-based practices and analytical thinking.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Jamey M. Long is a professor within the Costello College of Business at George Mason University, USA; an educator for public schools; and a small business owner.

Joseph A. Pisani is the senior doctoral dissertation chair at Grand Canyon University and a doctoral adjunct faculty/LDFM at Marymount University, USA; an educator for public schools; and a small business owner.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2025
Idioma
Inglés
ISBN 10 
1041045077
ISBN 13 
9781041045076
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
474
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania