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Strategic Communication: An Introduction to Theory and Global Practice - Tapa blanda

Falkheimer, Jesper; Heide, Mats

 
9781041002000: Strategic Communication: An Introduction to Theory and Global Practice
Tapa blanda
ISBN 10: 1041002009 ISBN 13: 9781041002000
Editorial: Routledge, 2026

Sinopsis

This newly updated third edition provides a comprehensive foundation in strategic communication, exploring core concepts, theories, and methods through research examples and practical experiences across leadership, reputation, crisis management, and organizational change.

Readers will gain practical knowledge and theoretical understanding of strategic communication through the book's updated content, including an extended chapter on crisis communications with integrated coverage of disinformation and a chapter on internal communication. The text offers new material on cognitive persuasion mechanisms and artificial intelligence applications, while providing an enhanced global perspective with fresh case studies from a broader range of regions. Learning is facilitated through improved tools, including practical examples, key points summaries, and reflective questions and exercises. This approach enables readers to define strategic communication as both an academic field and a professional practice, apply relevant theories to real communication problems, and develop practical skills for implementation.

This book is primarily designed for undergraduate students studying Strategic Communication, Corporate Communications, Public Relations, Media and Communication Studies, and Marketing, as well as reflective practitioners looking to gain a more thorough and applied introduction to the field.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Jesper Falkheimer is Professor of Strategic Communication at the Department of Communication, Lund University in Sweden.

Mats Heide is Professor of Strategic Communication at the Department of Communication, Lund University in Sweden.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2026
Idioma
Inglés
ISBN 10 
1041002009
ISBN 13 
9781041002000
Encuadernación
Tapa blanda
Número de edición
3
Número de páginas
270
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania