Digital Marketing Strategy: Create Strategy, Put It Into Practice, Sell More - Tapa blanda

Lahtinen, Niko; Pulkka, Kimmo; Karjaluoto, Heikki; Mero, Joel

 
9781035311323: Digital Marketing Strategy: Create Strategy, Put It Into Practice, Sell More
Tapa blanda
ISBN 10: 1035311321 ISBN 13: 9781035311323
Editorial: Edward Elgar Publishing Ltd, 2023

Sinopsis

This cutting-edge book presents a detailed overview of digital marketing strategy, which has evolved following rapid digitalization that occurred during the COVID-19 pandemic. Providing detailed examinations of different digital marketing techniques, it demonstrates how organizations’ digital marketing strategies can be developed and implemented.



Digital Marketing Strategy features a thorough analysis of how digital marketing can be utilized to increase sales through new customer acquisition and through increasing the life cycle value of its existing customers. Chapters explore how buyer personas can be used to frame marketing as an advantageous service. Ultimately, this instructive book highlights that the core of digital marketing is based on market analysis, the value proposition built on it, and observed competitive advantage.



With fresh insights into the developing areas of content and influencer marketing, this book will be of immense worth to students and scholars studying digital marketing strategy. It will also be highly applicable to those working in the field of digital marketing who promote products and services that require buyer judgement.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Niko Lahtinen, Principal Owner and Commercial Director, Suomen Digimarkkinointi Oy, Finland, Kimmo Pulkka, Partner and Head of the Content Marketing Unit, Suomen Digimarkkinointi Oy, Heikki Karjaluoto, Professor, Faculty of Information Technology, University of Jyväskylä, Finland and Joel Mero, Associate Professor of Marketing, School of Business and Economics, University of Jyväskylä, Finland

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Edward Elgar Publishing Ltd
Año de publicación
2023
Idioma
Inglés
ISBN 10 
1035311321
ISBN 13 
9781035311323
Encuadernación
Tapa blanda
Número de páginas
168
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781035311309: Digital Marketing Strategy: Create Strategy, Put It Into Practice, Sell More

Edición Destacada

ISBN 10:  1035311305 ISBN 13:  9781035311309
Editorial: Edward Elgar Publishing Ltd, 2023
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