Essentials of Pricing Analytics: Tools and Implementation with Excel (Mastering Business Analytics) - Tapa blanda

Libro 7 de 7: Mastering Business Analytics

Haugom, Erik; Alnes, Per Kristian

 
9781032989778: Essentials of Pricing Analytics: Tools and Implementation with Excel (Mastering Business Analytics)
Tapa blanda
ISBN 10: 1032989777 ISBN 13: 9781032989778
Editorial: Routledge, 2026

Sinopsis

This second edition of Essentials of Pricing Analytics provides a comprehensive introduction to pricing as a tactical business function and is a practical toolbox for implementing solutions to diverse pricing challenges.

Beyond theoretical perspectives, the second edition of Essentials of Pricing Analytics demonstrates practical implementations of analytical tools using global case studies. Covering fundamental pricing theory, break-even analysis, price sensitivity, optimization techniques, revenue management, and ethical considerations, the updated edition features new content on price differentiation, and AI applications in pricing strategy. It also expands on implementation examples to include R and Python alongside Excel.

This accessible text is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and operations, as well as practitioners seeking effective methods to implement pricing strategies and maximize profits.

Online resources include Excel templates, R and Python scripts for most examples covered in the book, a comprehensive test bank, and PowerPoint slides for each chapter.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Erik Haugom is Professor of Business Administration at the University of Inland Norway.

Per Kristian Alnes is a senior researcher at the Eastern Norway Research Institute at the University of Inland Norway.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2026
Idioma
Inglés
ISBN 10 
1032989777
ISBN 13 
9781032989778
Encuadernación
Tapa blanda
Número de edición
2
Número de páginas
300
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9781032989815: Essentials of Pricing Analytics: Tools and Implementation with Excel (Mastering Business Analytics)

Edición Destacada

ISBN 10:  1032989815 ISBN 13:  9781032989815
Editorial: Routledge, 2026
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