Expanding Disciplinary Space: On the Potential of Critical Marketing (Key Issues in Marketing Management) - Tapa blanda

Libro 3 de 23: Key Issues in Marketing Management
 
9781032925639: Expanding Disciplinary Space: On the Potential of Critical Marketing (Key Issues in Marketing Management)
Tapa blanda
ISBN 10: 1032925639 ISBN 13: 9781032925639
Editorial: Routledge, 2024

Sinopsis

Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate.

This book was originally published as a special issue of the Journal of Marketing Management.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Douglas Brownlie is Professor of Marketing in the School of Management at the University of Stirling, UK.

Paul Hewer is Senior Lecturer in Marketing at Strathclyde University, UK. He is the co-editor of the Journal of Marketing Management.

Mark Tadajewski is Professor of Marketing at Durham University, UK. He is the co-editor of the Journal of Marketing Management.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2024
Idioma
Inglés
ISBN 10 
1032925639
ISBN 13 
9781032925639
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
242
Editor
Brownlie Douglas, Hewer Paul, Tadajewski Mark
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9780415816151: Expanding Disciplinary Space: On the Potential of Critical Marketing (Key Issues in Marketing Management)

Edición Destacada

ISBN 10:  0415816157 ISBN 13:  9780415816151
Editorial: Routledge, 2013
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