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9781032881959: Pricing Decoded: How Leading Pricing Practitioners Manage Price to Boost Profits
Tapa dura
ISBN 10: 103288195X ISBN 13: 9781032881959
Editorial: Routledge, 2024

Sinopsis

Pricing is a key priority of every company globally, as both customers and businesses grapple with ever more challenging economic conditions. Pricing Decoded is an authoritative but easy-to-read guide to support the transition to robust pricing to drive profitability.

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Acerca del autor

Danilo Zatta is one of the world’s leading advisors and thought leaders in the field of pricing and topline excellence. As a management consultant for more than 20 years, he advises and coaches many of the world’s best-known organizations. The Financial Times defined him as "one of the world’s leading pricing minds".

Maciej Kraus is a leading figure in the pricing industry and is frequently mentioned on most influential pricing lists and interviewed in numerous business journals, for example, Harvard Business Review and Forbes. He is a guest lecturer at Stanford University's Graduate School of Business as well as a number of other top business schools. He has written three books on pricing.

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Editorial
Routledge
Año de publicación
2024
Idioma
Inglés
ISBN 10 
103288195X
ISBN 13 
9781032881959
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
248
Editor
Zatta Danilo, Kraus Maciej
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania