Digital Business Strategy: Content, Context and Cases (Routledge Studies in Innovation, Organizations and Technology) - Tapa blanda

Pehrsson, Anders

 
9781032512556: Digital Business Strategy: Content, Context and Cases (Routledge Studies in Innovation, Organizations and Technology)

Sinopsis

Digital Business Strategy responds to the need for clarification of the increasing, but fragmented, knowledge of digital business strategy. It systematically presents topical knowledge by reviewing previous research and developing frameworks for the content of digital business strategy and its relationships with relevant factors.

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Acerca del autor

Anders Pehrsson is a Professor of Business Administration at the School of Business and Economics, Linnaeus University, Sweden. He received his PhD in industrial marketing from Linköping University in 1986. Dr. Pehrsson has written several books on company strategies. Routledge has previously published International Strategies in Telecommunications (1996), Strategy in Emerging Markets (2001), and Competitive International Strategy (2021). His articles have been published in journals such as Global Strategy Journal, International Marketing Review, Journal of Business Research, and Strategic Management Journal.

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Otras ediciones populares con el mismo título

9781032512471: Digital Business Strategy: Content, Context and Cases (Routledge Studies in Innovation, Organizations and Technology)

Edición Destacada

ISBN 10:  1032512474 ISBN 13:  9781032512471
Editorial: Routledge, 2023
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