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Configuring the Field of Character and Entertainment Licensing: The Licensing Expo and Other Sites of IP Management (Routledge Studies in Media and Cultural Industries) - Tapa blanda

Santo, Avi

 
9781032342436: Configuring the Field of Character and Entertainment Licensing: The Licensing Expo and Other Sites of IP Management (Routledge Studies in Media and Cultural Industries)

Sinopsis

This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners' occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property.

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Acerca del autor

Avi Santo is Professor and Chair of the Department of Communication at the University of North Carolina, Chapel Hill, USA.

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