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Exploring Internal Communication: Towards Informed Employee Voice - Tapa blanda

Ruck, Kevin

 
9781032337500: Exploring Internal Communication: Towards Informed Employee Voice
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ISBN 10: 1032337508 ISBN 13: 9781032337500
Editorial: Routledge, 2022

Sinopsis

Exploring Internal Communication has long been the go-to publication for internal communication, public relations and human resources practitioners who want their practice to be grounded in research and guided by evidence-based advice. The new fourth edition has been comprehensively updated throughout to reflect the latest thinking in internal communication. Notably, the use of social media within organisations is explored in depth in recognition of the increasing integration of digital platforms.

A greater understanding of the different communication roles played by line managers and senior managers is emerging, and this is reviewed to help managers understand what is expected of them and how to succeed as they communicate with employees. And the demands of channel management are becoming increasingly complex; this edition helps practitioners negotiate this challenge.

Enriched with models, tips and case studies, this book is an indispensable tool for both students and practitioners alike.

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Acerca del autor

Kevin Ruck is a founding director of PR Academy, the largest Chartered Institute of Public Relations qualifications centre providing education for communication professionals. He has more than 20 years’ experience in various communication roles within the telecoms and ICT sectors, latterly focusing on employee communication. Kevin holds an MBA with distinction and a PhD which incorporated an internal communication and engagement thesis. He is the course leader for PR Academy’s delivery of the CIPR Specialist Diploma in Internal Communication.

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Editorial
Routledge
Año de publicación
2022
Idioma
Inglés
ISBN 10 
1032337508
ISBN 13 
9781032337500
Encuadernación
Tapa blanda
Número de edición
4
Número de páginas
256
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9780367200114: Exploring Internal Communication: Towards Informed Employee Voice

Edición Destacada

ISBN 10:  0367200112 ISBN 13:  9780367200114
Editorial: Routledge, 2019
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