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Crisis Response Advertising: Insights and Implications from COVID-19 - Tapa dura

Hachtmann, Frauke

 
9781032328126: Crisis Response Advertising: Insights and Implications from COVID-19

Sinopsis

This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising.

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Acerca del autor

Frauke Hachtmann is Professor and William H. Kearns Chair in Journalism at the University of Nebraska–Lincoln, USA.

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