Consumer Packaging Strategy: Localisation in Asian Markets (Routledge Advances in Management and Business Studies) - Tapa blanda

Khan, Huda; Lee, Richard; Chrysochou, Polymeros

 
9781032324036: Consumer Packaging Strategy: Localisation in Asian Markets (Routledge Advances in Management and Business Studies)
Tapa blanda
ISBN 10: 1032324031 ISBN 13: 9781032324036
Editorial: Routledge, 2024

Sinopsis

This book explores how packaging is more than simply changing the label or translating the brand into vernacular language. With in-depth interviews with brand managers of several major Western CPG brands and retailers, and analysis of emerging trends in Asia, this book will interest academics in market research and product design.

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Acerca del autor

Huda Khan is Senior Lecturer in Marketing and Associate Director of Africa Asia Centre of Sustainability Research at the University of Aberdeen, UK.

Richard Lee is Associate Professor of Marketing at the University of South Australia and Senior Research Associate at the Ehrenberg Bass Institute.

Polymeros Chrysochou is Professor of Marketing at the Department of Management, Aarhus University, Denmark.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2024
Idioma
Inglés
ISBN 10 
1032324031
ISBN 13 
9781032324036
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
164
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9780367430368: Consumer Packaging Strategy: Localisation in Asian Markets (Routledge Advances in Management and Business Studies)

Edición Destacada

ISBN 10:  0367430363 ISBN 13:  9780367430368
Editorial: Routledge, 2022
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