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Marketing Strategy for Museums: A Practical Guide (Routledge Guides to Practice in Museums, Galleries and Heritage) - Tapa blanda

Libro 11 de 13: Routledge Guides to Practice in Museums, Galleries and Heritage

Lister, Christina

 
9781032313153: Marketing Strategy for Museums: A Practical Guide (Routledge Guides to Practice in Museums, Galleries and Heritage)
Tapa blanda
ISBN 10: 1032313153 ISBN 13: 9781032313153
Editorial: Routledge, 2023

Sinopsis

Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.

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Acerca del autor

Christina Lister is a marketing consultant with over twenty years of experience working in marketing, audience development, and PR in a range of agency, in-house, and consultancy roles. Her experience has included international marketing for a global skincare brand as well as PR and communications for a range of leisure, public sector, tourism, and not-for-profit organisations. Over the past 15 years Christina has specialised in developing marketing strategies, facilitating workshops, running training, and providing mentoring for cultural and heritage organisations including museums, libraries, archives, festivals, arts centres, and theatres. She has worked extensively with larger museums and sector support organisations such as the Museum of London, the Arts Marketing Association, and the Association of Independent Museums, as well as many smaller and independent museums including Jane Austen’s House and the Museum of Cambridge. She is a strategic thinker with an insight-driven approach and her work has won a range of marketing and PR awards. She is passionate about championing audiences, and passionate about the impact that effective and meaningful marketing and audience development can have.

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Editorial
Routledge
Año de publicación
2023
Idioma
Inglés
ISBN 10 
1032313153
ISBN 13 
9781032313153
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
228
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania