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Big Data Analytics: Digital Marketing and Decision-Making - Tapa blanda

 
9781032310442: Big Data Analytics: Digital Marketing and Decision-Making
Tapa blanda
ISBN 10: 1032310448 ISBN 13: 9781032310442
Editorial: Auerbach Publications, 2024

Sinopsis

This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics.

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Acerca del autor

Dr. Kiran Chaudhary is an assistant professor in the Department of Commerce at Shivaji College, University of Delhi. She has 12 years of teaching and research experience. She earned her Ph.D. in Marketing from Kurukshetra University, India. Her areas of research include marketing, human resource management, organizational behavior, and business and corporate law. She is a distinguished student winning various awards of recognition. She is a book author as well as conference and journal paper author.

Dr. Mansaf Alam is a professor in the Department of Computer Science, Faculty of Natural Sciences, at Jamia Millia Islamia University, New Delhi, India. He has also been a Young Faculty Research Fellow for the Ministry of Electronics and Information Technology in India and editor-in-chief of the Journal of Applied Information Science. As a journal and conference paper author, he conducts research in such areas as big data analytics, machine learning and deep learning, cloud computing, cloud database management systems, object-oriented database systems, information retrieval, and data mining. His other academic activities include: journal reviewer, member of conference program committees, journal editorial board member, and book author.

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Editorial
Auerbach Publications
Año de publicación
2024
Idioma
Inglés
ISBN 10 
1032310448
ISBN 13 
9781032310442
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
262
Editor
Chaudhary Kiran, Alam Mansaf
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
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