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The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers (Key Issues in Marketing Management) - Tapa dura

Libro 5 de 23: Key Issues in Marketing Management
 
9781032308821: The Role of Smart Technologies in Decision Making: Developing, Supporting and Training Smart Consumers (Key Issues in Marketing Management)
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ISBN 10: 1032308826 ISBN 13: 9781032308821
Editorial: Routledge, 2022

Sinopsis

This comprehensive book examines the impact of smart technologies in consumer behaviour from a contemporary perspective, blending marketing and retailing along with other disciplines such as psychology, media studies and sociology.

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Acerca del autor

Eleonora Pantano is Senior Lecturer in Marketing at University of Bristol, UK. Her research activities mainly relate to the development of new customer solutions and retail management strategies, with emphasis on the role of new technology, artificial intelligence and machine learning algorithms.

Francesca Serravalle is Assistant Professor in Business Management at University of Turin, Italy. Her research activities mainly relate to new technologies in retailing, with emphasis on augmented reality in an omnichannel retailing.

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Editorial
Routledge
Año de publicación
2022
Idioma
Inglés
ISBN 10 
1032308826
ISBN 13 
9781032308821
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
222
Editor
Pantano Eleonora, Serravalle Francesca
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania