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Conferences and Conventions: A Global Industry (Events Management) - Tapa blanda

Libro 14 de 14: Events Management

Rogers, Tony; Wynn-Moylan, Peter

 
9781032288802: Conferences and Conventions: A Global Industry (Events Management)
Tapa blanda
ISBN 10: 1032288809 ISBN 13: 9781032288802
Editorial: Routledge, 2022

Sinopsis

Fully revised and updated to reflect current trends and emerging topics, the fourth edition of Conferences and Conventions: A Global Industry provides an expert-led, comprehensive introduction to, and overview of, the key elements of the global conference, convention and meetings industry.

This book examines the conference industry’s origins, structure and future development, as well as its economic, social and environmental impacts. It provides an in-depth analysis of the strategies, practices, knowledge and skills required to organise memorable conferences and similar business events, with detailed descriptions of all the planning and operational processes. Following an international approach, this edition features additional sections on the increase in technological advancements and opportunities, as well as the rise of virtual and hybrid events in a post-pandemic era. Written in an accessible and engaging style, the book includes integrated case studies to highlight current issues and demonstrate theory in practice.

Structured logically with useful features throughout to aid learning and understanding, this book is an invaluable resource to students following events management, hospitality and tourism courses, as well as for event planners and practitioners already working in the conference industry.

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Acerca del autor

Tony Rogers has over 30 years’ experience of the international conference industry as a researcher, writer and manager of trade associations and running his own conference consultancy. He also spent 8 years as a visiting fellow at the UK Centre for Events Management (Leeds Beckett University) and is an Honorary Member of the Association of British Professional Conference Organisers (ABPCO).

Peter Wynn-Moylan, the author of Risk and Hazard Management for Festivals and Events, dovetailed a 30-year career in event operations with 20 years lecturing in event management at Southern Cross University. Now semi-retired, he provides advisory services to the world’s festival capital of Byron Bay.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2022
Idioma
Inglés
ISBN 10 
1032288809
ISBN 13 
9781032288802
Encuadernación
Tapa blanda
Número de edición
4
Número de páginas
378
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania