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Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption (Routledge Studies in Marketing) - Tapa blanda

Libro 32 de 60: Routledge Studies in Marketing
 
9781032265018: Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption (Routledge Studies in Marketing)
Tapa blanda
ISBN 10: 1032265019 ISBN 13: 9781032265018
Editorial: Routledge, 2024

Sinopsis

This book concentrates on understanding the relationship of religiosity with various aspects of consumption and consumer behaviour to improve policy and build on an under represented topic.

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Acerca del autor

Gaurav Gupta is currently Assistant Professor in Marketing at Amity University, Uttar Pradesh, India. He earned his Doctorate and Masters in Business Administration degree with a concentration in Marketing from Punjabi University, Patiala. He also studied marketing at the prestigious Wilkes University, Pennsylvania, USA, and is a recipient of Erasmus+, IIM-Bangalore Fellowship(s).

Mandakini Paruthi is currently Assistant Professor in Marketing at School of Management, Chaitanya Bharathi Institute of Technology, Gandipet, Hyderabad. She earned her Doctorate and Masters in Business Administration degree with a specialization in Marketing from Guru Nanak Dev University, Amritsar, Punjab, and Lovely Professional University, Punjab respectively. She is a recipient of Junior Research Fellowship grant from University Grants Commission and has also cleared National Eligibility Test (NET).

Shivinder Nijjer, PhD in HRM analytics, is currently serving as Professor of Practice in Business Analytics at Chitkara University, Punjab, India. She has authored books and research articles with eminent publication groups like Taylor & Francis, Emerald, and Springer, among others. She is supervising four doctoral research candidates and has filed numerous utility patents with Indian Patent Office.

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Editorial
Routledge
Año de publicación
2024
Idioma
Inglés
ISBN 10 
1032265019
ISBN 13 
9781032265018
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
270
Editor
Gupta Gaurav, Paruthi Mandakini, Nijjer Shivinder
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
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