Artificial Intelligence for Business Creativity (Routledge Focus on Business and Management) - Tapa blanda

Libro 98 de 107: Routledge Focus on Business and Management
 
9781032263021: Artificial Intelligence for Business Creativity (Routledge Focus on Business and Management)
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ISBN 10: 1032263024 ISBN 13: 9781032263021
Editorial: Routledge, 2025

Sinopsis

Artificial Intelligence for Business Creativity provides an in-depth examination of the integration of Artificial Intelligence (AI) into the business sector to foster creativity. The book explores the interplay between micro-level individual creativity and macro-level organizational innovation through the lens of AI. It delves into three crucial areas where AI can stimulate business creativity: product and service design, optimized processes, and enhanced organizational collaboration. The authors also highlight the versatility and capability of generative AI systems in promoting creativity and innovation.

Intended for business leaders, managers, entrepreneurs, and those interested in AI and creativity, the book offers practical guidance and insightful recommendations on how organizations can effectively utilize AI to enhance their creative process. By offering a comprehensive understanding of the role of AI in fostering creativity, the book equips its readers with the tools to stay ahead in the rapidly changing landscape of AI and creativity.

This book is a valuable resource for anyone seeking to understand the impact of AI on business creativity and how to effectively leverage it to foster creativity and innovation in their organization. It is a must-read for anyone looking to increase their knowledge and understanding of AI and its impact on business creativity.

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Acerca del autor

Margherita Pagani, Ph.D., HDR, is a full Professor of Digital and Artificial Intelligence in Marketing, Associate Dean of SKEMA AI School for Business, and Director of SKEMA Research Centre for Artificial Intelligence at SKEMA Business School. She also serves as an Advisor for the European Economic and Social Committee (EESC) and is Associate Editor for Micro & Macro Marketing. Her research interest focuses on the impact of AI on consumer behavior and on digital ecosystems. She has previously held positions at emlyon business school, Bocconi University and MIT's Sloan School of Management and has received global recognition for her research and publications through various awards.

Renaud Champion is Founder of PRIMNEXT, an early-stage investment company specialized in valuing disruptive technologies, scaling-up companies operating in advanced robotics and artificial intelligence. He is an advisor to the European Commission on its strategy for AI, Data and Robotics. He created the Artificial Intelligence in Management Institute and as an investor he founded Robolution Capital, the first VC fund dedicated to AI and Robotics.

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Editorial
Routledge
Año de publicación
2025
Idioma
Inglés
ISBN 10 
1032263024
ISBN 13 
9781032263021
Encuadernación
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Número de edición
1
Número de páginas
156
Editor
Pagani Margherita, Champion Renaud
Contacto del fabricante
Routledge
https://www.routledge-ny.com/

Stockst?dter Str. 20
Gro?ostheim
Bayern
Alemania

Otras ediciones populares con el mismo título

9781032262987: Artificial Intelligence for Business Creativity (Routledge Focus on Business and Management)

Edición Destacada

ISBN 10:  1032262982 ISBN 13:  9781032262987
Editorial: Routledge, 2023
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