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Artificial Intelligence for Marketing Management (Routledge Studies in Marketing) - Tapa dura

Libro 29 de 60: Routledge Studies in Marketing
 
9781032248486: Artificial Intelligence for Marketing Management (Routledge Studies in Marketing)
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ISBN 10: 1032248483 ISBN 13: 9781032248486
Editorial: Routledge, 2022

Sinopsis

Artificial intelligence (AI) has driven businesses to adopt new business practices rapidly, enhance product development and services, has helped to power AI-based market intelligence and customer insights, and improve customer relationship management. This timely book addresses the use of AI in marketing.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Park Thaichon is Cluster Leader of the Relationship Marketing for Impact research cluster, Griffith Business School. His research articles can be viewed in the leading outlets such as the Journal of the Academy of Marketing Science, California Management Review, Industrial Marketing Management, European Journal of Marketing, and Journal of Business Research. Park is an Associate Editor of the Australasian Marketing Journal and Journal of Strategic Marketing. He is a member of the Griffith Institute for Tourism, Sales and Marketing Strategy Institute, and Griffith Asia Institute. Park has published over 70 A-ranked journal articles since 2015 (ABDC).

Sara Quach has been recognized as the Rising Star in the Marketing Discipline 2020 by The Australian. Sara has published over 40 A-ranked journal articles since 2015 (ABDC). Her research has been published in leading marketing journals including but not limited to the Journal of the Academy of Marketing Science, Industrial Marketing Management, European Journal of Marketing, Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Business and Industrial Marketing, Journal of Strategic Marketing, and Marketing Intelligence and Planning.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2022
Idioma
Inglés
ISBN 10 
1032248483
ISBN 13 
9781032248486
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
218
Editor
Thaichon Park, Quach Sara
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

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