The Neuroscience of Rhetoric in Management: Compassionate Executive Communication (Routledge Focus on Business and Management) - Tapa blanda

Libro 20 de 107: Routledge Focus on Business and Management

Remley, Dirk

 
9781032241807: The Neuroscience of Rhetoric in Management: Compassionate Executive Communication (Routledge Focus on Business and Management)
Tapa blanda
ISBN 10: 1032241802 ISBN 13: 9781032241807
Editorial: Routledge, 2021

Sinopsis

Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one’s actions and other non-verbal attributes that carry meaning for audiences. Further, decisions may affect these audiences differently emotionally and economically, complicating communication with each group.

This book provides case studies to illustrate communication failure that directly resulted in executives' termination. These case studies include the fields of higher education, health care administration, computer technology, medical research, news media, and advertising. Synthesizing scholarship in neuroscience about how the brain processes information from verbal, visual and other stimuli as well as management and communication principles found in books valued in leadership development programs, this book explains why audiences reacted negatively to messages and describes how the messages could have been delivered to get a better response. The book includes rubrics to assist readers develop their own messages. Executives and those in leadership development programs will benefit from this book.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Dirk Remley is a Professor at Kent State University, USA.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2021
Idioma
Inglés
ISBN 10 
1032241802
ISBN 13 
9781032241807
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
110
Contacto del fabricante
no disponible
Persona responsable
no disponible

Otras ediciones populares con el mismo título

9781138364813: The Neuroscience of Rhetoric in Management: Compassionate Executive Communication (Routledge Focus on Business and Management)

Edición Destacada

ISBN 10:  1138364819 ISBN 13:  9781138364813
Editorial: Routledge, 2018
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