Base of the Pyramid Markets in Asia: Innovation and Challenges to Sustainability (Innovation and Sustainability in Base of the Pyramid Markets) - Tapa blanda

Libro 2 de 4: Innovation and Sustainability in Base of the Pyramid Markets
 
9781032174518: Base of the Pyramid Markets in Asia: Innovation and Challenges to Sustainability (Innovation and Sustainability in Base of the Pyramid Markets)
Tapa blanda
ISBN 10: 103217451X ISBN 13: 9781032174518
Editorial: Routledge, 2021

Sinopsis

The Frugal Innovation in Base of the Pyramid Markets series comprises four volumes, covering theoretical perspectives, themes and various aspects of interest across four key regions. This book focuses on the BOP in Asia, and in particular the challenge of how to address the needs of deprived population groups in a sustainable manner.

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Acerca del autor

Marlen Gabriele Arnold is a Professor in the field of sustainability. Currently she holds the Chair for Corporate Environmental Management and Sustainability at the Chemnitz University of Technology, Germany.

Stefan Gold is Professor and Chair of Sustainability Management at the University of Kassel, Germany.

Judy N. Muthuri is an Associate Professor of Corporate Social Responsibility at Nottingham University Business School (NUBS), UK, and chairs the Social and Environmental Responsibility Group leading the School’s UN Principles for Responsible Management Education work.

Ximena Rueda is an Associate Professor at the School of Management at the Universidad de los Andes, Colombia.

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Editorial
Routledge
Año de publicación
2021
Idioma
Inglés
ISBN 10 
103217451X
ISBN 13 
9781032174518
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
152
Editor
Arnold Marlen Gabriele, Gold Stefan, Muthuri Judy N., Rueda Ximena
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania

Otras ediciones populares con el mismo título

9781138389137: Base of the Pyramid Markets in Asia: Innovation and Challenges to Sustainability (Innovation and Sustainability in Base of the Pyramid Markets)

Edición Destacada

ISBN 10:  1138389137 ISBN 13:  9781138389137
Editorial: Routledge, 2020
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