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Ethical Consumption: A Research Overview (State of the Art in Business Research) - Tapa blanda

Libro 1 de 37: State of the Art in Business Research

Hiller, Alex; Goworek, Helen

 
9781032160641: Ethical Consumption: A Research Overview (State of the Art in Business Research)

Sinopsis

Arising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This shortform book presents an expert view of the empirical evidence on ethical consumption, incorporating perspectives from marketing, psychology and sociology.

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Acerca del autor

Alex Hiller is Head of Postgraduate and Executive Education at Nottingham Business School, Nottingham Trent University, UK.

Helen Goworek is Associate Professor in Marketing at Durham University Business School, Durham University, UK.

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