Artículos relacionados a Contemporary Issues in Marketing and Consumer Behaviour

Contemporary Issues in Marketing and Consumer Behaviour - Tapa blanda

Parsons, Elizabeth; Maclaran, Pauline; Chatzidakis, Andreas; Ashman, Rachel

 
9781032062006: Contemporary Issues in Marketing and Consumer Behaviour
Tapa blanda
ISBN 10: 1032062002 ISBN 13: 9781032062006
Editorial: Routledge, 2023

Sinopsis

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.Topics new to this edition include:Digital Markets and MarketingHierarchies of Knowledge in MarketingMarketing Inequalities: Feminisms and intersectionalitiesThe Ethics and Politics of ConsumptionNew case studies include:Emerging Economy BrandsThe Fairtrade BrandDisappearing InfluencersDecolonising the MediaWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

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Acerca del autor

Elizabeth Parsons is Professor of Marketing at the University of Liverpool, UK.

Pauline Maclaran is Professor of Marketing and Consumer Research at Royal Holloway, University of London, UK.

Andreas Chatzidakis is Professor of Marketing at Royal Holloway, University of London, UK.

Rachel Ashman is Senior Lecturer in Marketing at the University of Liverpool, UK.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2023
Idioma
Inglés
ISBN 10 
1032062002
ISBN 13 
9781032062006
Encuadernación
Tapa blanda
Número de edición
3
Número de páginas
206
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
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