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Internal Communication and Employer Brands (Routledge Research in Public Relations) - Tapa blanda

Vercic, Ana Tkalac; Vercic, Dejan; Špoljaric, Anja

 
9781032059785: Internal Communication and Employer Brands (Routledge Research in Public Relations)
Tapa blanda
ISBN 10: 1032059788 ISBN 13: 9781032059785
Editorial: Routledge, 2024

Sinopsis

This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Ana Tkalac Verčič is a professor at the Faculty of Economics & Business at the University of Zagreb. Her research includes various communication topics, mostly in internal communication. She has published more than 100 papers and chapters and has authored and edited numerous books in public relations and marketing.

Dejan Verčič is a professor and Head of the Centre for Marketing and Public Relations at the Faculty of Social Sciences, University of Ljubljana, and Partner and Knowledge Director at Herman & partnerji d.o.o., Slovenia. His research interests are globalization, mediatization, reflective and strategic communication, and future studies.

Anja Špoljarić is a research assistant at the Faculty of Economics and Business, University of Zagreb. She is currently pursuing a PhD. Her doctoral thesis will explore the relationship between internal communication and employer brands. Her research and published articles deal with communication, specifically internal communication and employer branding.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2024
Idioma
Inglés
ISBN 10 
1032059788
ISBN 13 
9781032059785
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
156
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania