Internal Communication and Employer Brands (Routledge Research in Public Relations) - Tapa dura

Verčič, Ana Tkalac; Verčič, Dejan; Špoljarić, Anja

 
9781032056807: Internal Communication and Employer Brands (Routledge Research in Public Relations)
Tapa dura
ISBN 10: 1032056800 ISBN 13: 9781032056807
Editorial: Routledge, 2022

Sinopsis

This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform and measure it.

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Acerca del autor

Ana Tkalac Verčič is a professor at the Faculty of Economics & Business at the University of Zagreb. Her research includes various communication topics, mostly in internal communication. She has published more than 100 papers and chapters and has authored and edited numerous books in public relations and marketing.

Dejan Verčič is a professor and Head of the Centre for Marketing and Public Relations at the Faculty of Social Sciences, University of Ljubljana, and Partner and Knowledge Director at Herman & partnerji d.o.o., Slovenia. His research interests are globalization, mediatization, reflective and strategic communication, and future studies.

Anja Špoljarić is a research assistant at the Faculty of Economics and Business, University of Zagreb. She is currently pursuing a PhD. Her doctoral thesis will explore the relationship between internal communication and employer brands. Her research and published articles deal with communication, specifically internal communication and employer branding.

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Editorial
Routledge
Año de publicación
2022
Idioma
Inglés
ISBN 10 
1032056800
ISBN 13 
9781032056807
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
156
Contacto del fabricante
no disponible
Persona responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Alemania

Otras ediciones populares con el mismo título

9781032059785: Internal Communication and Employer Brands (Routledge Research in Public Relations)

Edición Destacada

ISBN 10:  1032059788 ISBN 13:  9781032059785
Editorial: Routledge, 2024
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