Artículos relacionados a The Strategy and Tactics of Pricing: A Guide to Growing...
Sinopsis
The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing. The book explains how to balance the ability to create and extract value through from markets by managing pricing decisions in a more strategic and profitable manner. Rather than calculating prices to cover costs or to achieve sales goals, readers will learn to frame more strategic choices that proactively influence customer perceptions of value, manage internal costs, and profitably shift demand curves.
This edition features new discussions on harnessing concepts from behavioral economics as well as a refined "value cascade" to help organize the topics covered in this book. Readers will also benefit from:
- Major revisions to more than a third of the chapters, including an expanded discussion of the role of artificial intelligence and machine learning analytics tools to assist in the evaluation of new pricing opportunities
- Discussion of many of the new pricing and revenue-recognition models such as consumption-based pricing, outcomes-based pricing, and others
- An expanded discussion on "Special Topics in Pricing" that cover many of the transformative pricing moves successful companies have made in the past few years in response to major disruptive forces such as the pandemic as well as re-emergent inflation
- In-chapter textboxes and call-out to highlight different "pricing concepts in action" using actual examples of companies addressing market challenges
- Chapter summaries and visual aids to help the reader better understand the ideas and concepts presented throughout this book
This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic price management and achieving commercial excellence for their organizations. Additional online resources include PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.
"Sinopsis" puede pertenecer a otra edición de este libro.
Acerca del autor
Thomas T. Nagle, Ph.D., was a Professor at the University of Chicago and at Boston University when he authored the first edition of The Strategy and Tactics of Pricing (1987). In the nearly four decades since, his experience as a pricing consultant, author, and trainer is reflected in subsequent editions. He founded the Strategic Pricing Group which became part of Monitor in 2005 and Monitor Deloitte in 2011. Dr. Nagle is now semi-retired and living in Miami, FL.
Georg Müller, Ph.D., is a Managing Director at Deloitte Consulting, specializing in driving top-line margin improvement through strategic pricing. He leads the firm’s pricing and revenue management practice. He has been a colleague and collaborator with Dr. Nagle for over two decades and is the lead author of this revised edition. He also leads executive development programs on strategic pricing at leading universities.
Evert Gruyaert is a Principal with Deloitte Consulting in the Customer Strategy practice. His work focuses on creating organic growth strategies through analytics, pricing, trade promotion management, and sales effectiveness. He is a frequent guest lecturer at business schools and conferences and has published articles in multiple journals.
"Sobre este título" puede pertenecer a otra edición de este libro.
Resultados de la búsqueda para The Strategy and Tactics of Pricing: A Guide to Growing...
Imagen de archivo
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: Good. 7th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Nº de ref. del artículo: 008705818U
Comprar usado
EUR 332,06
Envío por EUR 3,43
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 3 disponibles
Imagen de archivo
Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Nº de ref. del artículo: 45893876-5
Comprar usado
EUR 333,30
Envío por EUR 2,27
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 3 disponibles
Imagen de archivo
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Librería: Textbooks_Source, Columbia, MO, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
hardcover. Condición: New. 7th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Nº de ref. del artículo: 008705818N
Comprar nuevo
EUR 352,77
Envío por EUR 3,43
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 2 disponibles
Imagen de archivo
Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: 45893876-n
Comprar nuevo
EUR 354,23
Envío por EUR 2,27
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 10 disponibles
Imagen del vendedor
Strategy and Tactics of Pricing
Impresión bajo demandaLibrería: moluna, Greven, Alemania
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Thomas T. Nagle, Ph.D., was a Professor at the University of Chicago and at Boston University when he authored the first edition of The Strategy and Tactics of Pricing (1987). In the nearly four decades since, his experience as a pricing consultant, auth. Nº de ref. del artículo: 866166952
Comprar nuevo
EUR 358,98
Envío por EUR 48,99
Se envía de Alemania a Estados Unidos de America
Se envía de Alemania a Estados Unidos de America
Cantidad disponible: Más de 20 disponibles
Imagen de archivo
Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Librería: GreatBookPrices, Columbia, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. Unread book in perfect condition. Nº de ref. del artículo: 45893876
Comprar usado
EUR 413,81
Envío por EUR 2,27
Se envía dentro de Estados Unidos de America
Se envía dentro de Estados Unidos de America
Cantidad disponible: 10 disponibles
Imagen de archivo
Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: New. Nº de ref. del artículo: 45893876-n
Comprar nuevo
EUR 406,99
Envío por EUR 17,48
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 10 disponibles
Imagen de archivo
Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Nº de ref. del artículo: 45893876-5
Comprar usado
EUR 409,47
Envío por EUR 17,48
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 3 disponibles
Imagen de archivo
Strategy and Tactics of Pricing : A Guide to Growing More Profitably
Librería: GreatBookPricesUK, Woodford Green, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: As New. Unread book in perfect condition. Nº de ref. del artículo: 45893876
Comprar usado
EUR 415,02
Envío por EUR 17,48
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 10 disponibles
Imagen de archivo
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably
Librería: Majestic Books, Hounslow, Reino Unido
Calificación del vendedor: 4 de 5 estrellas
Condición: New. Nº de ref. del artículo: 398278854
Comprar nuevo
EUR 440,71
Envío por EUR 7,57
Se envía de Reino Unido a Estados Unidos de America
Se envía de Reino Unido a Estados Unidos de America
Cantidad disponible: 3 disponibles