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Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands (Routledge Advances in Management and Business Studies) - Tapa blanda

Kucharska, Wioleta

 
9781032013381: Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands (Routledge Advances in Management and Business Studies)
Tapa blanda
ISBN 10: 1032013389 ISBN 13: 9781032013381
Editorial: Routledge, 2024

Sinopsis

Personal Branding in the Knowledge Economy: The Inter-relationship between Corporate and Employee Brands aims to contribute to the academic debate about the marketization of individuals’ knowledge, creativity, and personal images, alongside a growing interest in the whole area of branding in the networked economy based on knowledge.

"Sinopsis" puede pertenecer a otra edición de este libro.

Acerca del autor

Wioleta Kucharska is an Associate Professsor in the Management Department, Faculty of Management and Economics at the Gdańsk University of Technology (Fahrenheit Union of University), Gdańsk, Poland. Along with her scientific passion and achievements and twelve years of experience in branding, this book actively refers to personal branding practice on a solid theoretical basis.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Routledge
Año de publicación
2024
Idioma
Inglés
ISBN 10 
1032013389
ISBN 13 
9781032013381
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
188
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania