Base of the Pyramid Markets in Affluent Countries: Innovation and challenges to sustainability (Innovation and Sustainability in Base of the Pyramid Markets) - Tapa blanda

Libro 4 de 4: Innovation and Sustainability in Base of the Pyramid Markets
 
9781032008790: Base of the Pyramid Markets in Affluent Countries: Innovation and challenges to sustainability (Innovation and Sustainability in Base of the Pyramid Markets)

Sinopsis

This book focuses on more engineered countries, such as Europe, North America, Australia, etc. where BOP is also an issue, as it addresses the poorest socioeconomic order in a country, society or region.

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Acerca del autor

Stefan Gold holds the Chair for Sustainability Management at the University of Kassel, Germany.

Marlen Gabriele Arnold holds the chair for Corporate Environmental Management at TU Chemnitz, Germany.

Judy N. Muthuri is an Associate Professor in Corporate Social Responsibility at the University of Nottingham, UK.

Ximena Rueda is an Assistant Professor at the School of Management at the Universidad de los Andes, Colombia.

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Otras ediciones populares con el mismo título

9781138390119: Base of the Pyramid Markets in Affluent Countries: Innovation and challenges to sustainability (Innovation and Sustainability in Base of the Pyramid Markets)

Edición Destacada

ISBN 10:  1138390119 ISBN 13:  9781138390119
Editorial: Routledge, 2021
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