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Advertising and Consumption: Anthropological Studies in Brazil (Anthropology & Business) - Tapa dura

Libro 8 de 9: Anthropology and Business

Rocha, Everardo

 
9781032004648: Advertising and Consumption: Anthropological Studies in Brazil (Anthropology & Business)
Tapa dura
ISBN 10: 1032004649 ISBN 13: 9781032004648
Editorial: Routledge, 2021

Sinopsis

This book argues for the study of consumption and its relationship with media images, particularly advertising, from a cultural perspective.

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Acerca del autor

Everardo Rocha is a Full Professor in the Graduate Program in Communication of the Department of Social Communication at the Pontifical Catholic University of Rio de Janeiro (PUC-Rio), Brazil. He received his PhD in Social Anthropology from the National Museum, Federal University of Rio de Janeiro (UFRJ). His research has the support of the National Council for Scientific and Technological Development (CNPq) and the Carlos Chagas Filho Foundation for the Support of Research in the State of Rio de Janeiro (Faperj). Everardo Rocha is author of numerous books, edited volumes, and articles on the anthropology of consumption, advertising, and Brazilian culture.

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Editorial
Routledge
Año de publicación
2021
Idioma
Inglés
ISBN 10 
1032004649
ISBN 13 
9781032004648
Encuadernación
Tapa dura
Número de edición
1
Número de páginas
154
Contacto del fabricante
Taylor and Francis, GPSR Taylor and Francis
gpsr@taylorandfrancis.com

Taylor & Francis Verlag GmbH, Kaufingerstraße 24
München
80331
Alemania