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Storefront Campaigning (Elements in Campaigns and Elections) - Tapa blanda

Libro 7 de 8: Elements in Campaigns and Elections

Darr, Joshua P.

 
9781009443333: Storefront Campaigning (Elements in Campaigns and Elections)
Tapa blanda
ISBN 10: 100944333X ISBN 13: 9781009443333
Editorial: Cambridge University Press, 2024

Sinopsis

Since Barack Obama's historic and unprecedented field operations in 2008 and 2012, campaigns have centralized their voter contact operations within field offices: storefronts rented in strategically chosen communities. That model was upended in 2020: Joe Biden won the election without any offices (due to COVID-19), while Donald Trump's campaign opened over 300. Using two decades of data on office locations and interviews with campaign staffers, we show how the strategic placement and electoral impact of local field offices changed over the past twenty years, including differences in partisan strategy and effectiveness. We find that offices are somewhat more effective for Democrats than Republicans, but Democratic field operations are declining while Republicans' are increasing. We conclude by assessing whether future campaigns will invest in offices again – or if the rebirth of storefront campaigning is over and the future of political campaigning is purely digital.

"Sinopsis" puede pertenecer a otra edición de este libro.

Editorial
Cambridge University Press
Año de publicación
2024
Idioma
Inglés
ISBN 10 
100944333X
ISBN 13 
9781009443333
Encuadernación
Tapa blanda
Número de páginas
92
Contacto del fabricante
no disponible
Persona responsable
Avery
https://www.avery.fr/

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