Exploring Markets: A Very Brief Introduction: 2 (Management Compact) - Tapa blanda

Kuhl, Stefan

 
9780999147948: Exploring Markets: A Very Brief Introduction: 2 (Management Compact)
Tapa blanda
ISBN 10: 0999147943 ISBN 13: 9780999147948
Editorial: Organizational Dialogue Press, 2017

Sinopsis

Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves. The goal of exploring the environment – or, more specifically, exploring markets – is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not respond objectively to existing environmental conditions, but invent, construct and create their realities themselves. The goal of exploring the environment – or, more specifically, exploring markets – is to influence this construction process through re-framing, de-generalization and hypothesis formation and thus to allow organizations to discover unusual things.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Organizational Dialogue Press
Año de publicación
2017
Idioma
Inglés
ISBN 10 
0999147943
ISBN 13 
9780999147948
Encuadernación
Tapa blanda
Número de páginas
62
Contacto del fabricante
no disponible
Persona responsable
no disponible