The Compelling Communicator: Mastering the Art and Science of Exceptional Presentation Design - Tapa blanda

Reseña del editor

You attend numerous presentations and meetings a year—filled with the typical dense and disorganized PowerPoint decks—and leave most of them thinking, “Well, that’s an hour of my life I’ll never get back.” But out of this sea of mediocrity, a rare few rise up, captivating you and driving you to action. What makes these few so special?

Despite what most people think, it’s not because they were delivered well. It’s because they were crafted in a way that deeply aligned with how your brain wants to consume information. The presentations that failed did so precisely because they violated the largely unknown “natural laws” that govern how people actually learn.

In The Compelling Communicator, you will learn a proven process for designing presentations that touch your audience in a highly impactful way, motivating them to take your desired action by:

• Building around a small number of powerful ideas
• Keeping content within the audience’s “brain bandwidth”
• Developing logical narrative structure
• Anchoring communication in the listener’s priorities
• Creating “mind-sticky” storytelling and visuals
• Crafting handouts that allow your presentation to live on after the handshakes

Filled with examples of exceptional—and not so exceptional—presentations, along with clear explanations of why they do and don’t work, this comprehensive guidebook provides every tool you need to become a standout presenter whose message is certain to leave a powerful, lasting impression.

Biografía del autor

TIM POLLARD is the founder and CEO of Oratium. Throughout the course of designing and delivering approximately 1,000 complex presentations to boards, national conferences, and executive committees, while working for companies as diverse as Unilever, Barclays Bank, and the Corporate Executive Board, Tim never stopped seeking to understand and capture the underlying "science" of extraordinary communication. The result of this journey has been the development of a unique set of tools and processes, and a remarkable ability to teach and coach others on their journey toward exceptional communication. As a result, Tim is one of the world's leading thinkers and writers in the field of advanced communication skills. He is a sought-after speaker, particularly on the topics of executive communications, sales messaging, and donor messaging. Tim and his wife Ruth are British by birth, but now reside in Montana where they're raising their four wonderful kids - three in college and one in high school. Tim is passionate about his family, fly fishing, and his church. You can contact Tim at: TimPollard@Oratium.com