A complete guide for beginners and pros alike which maps out a stress-free, repeatable, step-by-step process for effective content marketing -- written by a business owner, marketing consultant, and leading authority on the subject.
Annoying, dusty old marketing strategies don't work anymore.
Today, it's all about inbound marketing -- drawing (not dragging) customers to your business with helpful information they are actively searching out.
It's called content marketing, and it's how marketing happens today.
The bad news? It's up to you to create online content that works -- and somehow make it stand out among the sea of information that's already online.
No pressure!
Enter Master Content Marketing. Pamela Wilson has written a step-by-step guide through the content marketing process. It works for both B2B (business-to-business) and B2C (business-to-consumer) content creation.
It works even if you're not a "born writer."
"Scores of people profess to be content marketing experts. Who can you trust? You can trust Pamela Wilson." - Brian Clark, CEO Rainmaker Digital, and founder of Copyblogger (from the Foreword)
Master Content Marketing is for lazy content marketers.
Well ... not lazy, exactly. Let's say efficient.
You're about to discover:
How to create a content marketing strategy that guides customers to know, like, and trust your business -- and that builds your audience every time you hit publish
An ultra-efficient step-by-step process for creating your content in a way that fits into your busy schedule
The seven essential elements of a successful piece of content -- once you know what they are, you can snap together content like a simple puzzle
How to capture and use your best content ideas so you can avoid the "blank page blues"
Easy-to-use templates for your headlines, subheads, first sentences, and more
During her award-winning 30+ year marketing career, Pamela Wilson has helped local, national, and international clients communicate their messages effectively. She's the founder of BIG Brand System and the former Executive VP of Educational Content at Rainmaker Digital.
Her passion is teaching -- and she has a gift for making complex topics simple and easy to understand.
She wrote Master Content Marketing to give you a step-by-step process for creating effective content marketing in a stress-free, fun, and repeatable way.
Get Master Content Marketing for all the encouragement, resources, and guidance you need to build your online presence with content marketing.
"Sinopsis" puede pertenecer a otra edición de este libro.
During her award-winning 30-year marketing career, Pamela Wilson has helped local, national, and international clients communicate their messages effectively. Pamela's background in design colors her approach to marketing -- she knows marketing has to look good before it's read. Pamela owns Big Brand System, a site devoted to helping people combine design and marketing to create a memorable brand voice and appearance. She's one of the people behind the popular Copyblogger website, one of the most-respected content marketing blogs in the world.
"Sobre este título" puede pertenecer a otra edición de este libro.
Librería: AwesomeBooks, Wallingford, Reino Unido
Paperback. Condición: Very Good. Master Content Marketing: A Simple Strategy to Cure the Blank Page Blues and Attract a Profitable Audience This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Nº de ref. del artículo: 7719-9780997875409
Cantidad disponible: 2 disponibles
Librería: Better World Books: West, Reno, NV, Estados Unidos de America
Condición: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Nº de ref. del artículo: 57616931-75
Cantidad disponible: 1 disponibles
Librería: HPB-Diamond, Dallas, TX, Estados Unidos de America
paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_480194194
Cantidad disponible: 1 disponibles
Librería: HPB Inc., Dallas, TX, Estados Unidos de America
Paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_478507596
Cantidad disponible: 1 disponibles
Librería: GoldBooks, Denver, CO, Estados Unidos de America
Paperback. Condición: new. New Copy. Customer Service Guaranteed. Nº de ref. del artículo: 10G21_12_0997875402
Cantidad disponible: 1 disponibles
Librería: Orion Tech, Kingwood, TX, Estados Unidos de America
paperback. Condición: New. Nº de ref. del artículo: 0997875402-11-36931223
Cantidad disponible: 1 disponibles
Librería: Bahamut Media, Reading, Reino Unido
Paperback. Condición: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Nº de ref. del artículo: 6545-9780997875409
Cantidad disponible: 1 disponibles
Librería: WorldofBooks, Goring-By-Sea, WS, Reino Unido
Paperback. Condición: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Nº de ref. del artículo: GOR010955631
Cantidad disponible: 1 disponibles
Librería: London Bridge Books, London, Reino Unido
Paperback. Condición: Good. Nº de ref. del artículo: 0997875402-3-28459934
Cantidad disponible: 1 disponibles