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Domain 6: Management: MARKENDIUM: SMPS Body of Knowledge: Volume 6 - Tapa blanda

Libro 6 de 6: MARKENDIUM: SMPS Body of Knowledge

Society Of Marketing Professional Services

 
9780997481839: Domain 6: Management: MARKENDIUM: SMPS Body of Knowledge: Volume 6
Tapa blanda
ISBN 10: 0997481838 ISBN 13: 9780997481839
Editorial: Society for Marketing Professional Services, 2016

Sinopsis

MARKENDIUM, also known as the SMPS Body of Knowledge (BOK), is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industry. The MARKENDIUM also further defines the six Domains of Practice for the Society and professional services marketing. One of the key components of the MARKENDIUM is this comprehensive book series that further defines the six Domains of Practice for SMPS and the A/E/C industry. These MARKENDIUM books were curated by SMEs and are a collection of existing and newly sourced content. The books serve as the premier go-to learning resource for the successful practice of marketing and business development for A/E/C professionals.

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Acerca del autor

The Society for Marketing Professional Services is the only marketing organization dedicated to creating business opportunities in the A/E/C industry. SMPS represents a dynamic network of 6,000+ marketing and business development professionals working to secure profitable business relationships for their design and building companies. The Society and its chapters benefit from the support of 3,500 firms, encompassing 80% of the Engineering News-Record Top 500 Design Firms and Top 400 Contractors.

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Editorial
Society for Marketing Professional Services
Año de publicación
2016
Idioma
Inglés
ISBN 10 
0997481838
ISBN 13 
9780997481839
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
120
Contacto del fabricante
no disponible
Persona responsable
no disponible