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Free Range Brands: Join the New Breed of Agile Brands - Tapa blanda

Ertas, Nicole A

 
9780997459739: Free Range Brands: Join the New Breed of Agile Brands
Tapa blanda
ISBN 10: 0997459735 ISBN 13: 9780997459739
Editorial: Stone Road LLC, 2016

Sinopsis

Four distinct cultural shifts have changed the way over 160 million consumers now expect to interact with brands. These shifts have created a new model for engaging consumers. The brands that engage in this new modality will win. Those that don’t, will simply be left behind. The Free Range model is built on creating brand currency, which turns static marketing efforts into dynamic and engaging consumer interactions. You will be launched on a path of Discovery, Interactivity, Chemistry and Validity that will forever change how you connect with your consumer. Through case studies, keen observation and blazing analysis, Nicole Ertas breaks down the modern requirements needed to thrive in our new landscape. With this roadmap in hand, savvy marketers and leaders can seize the new opportunities presented to us with ease and clarity.

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Acerca del autor

Nicole is an executive advisor and recognized global brand strategist who has helped build many of the world’s finest and most powerful brands. Her thinking has been embraced by companies such as Jim Beam, Wrigley, SC Johnson, Mike’s Hard Lemonade, Johnson & Johnson, General Mills, Kraft, and Nestle.

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Editorial
Stone Road LLC
Año de publicación
2016
Idioma
Inglés
ISBN 10 
0997459735
ISBN 13 
9780997459739
Encuadernación
Tapa blanda
Número de edición
1
Número de páginas
180
Contacto del fabricante
no disponible
Persona responsable
no disponible