Business Writing Tips: For Easy and Effective Results - Tapa blanda

Sinopsis

"Writing is not easy", says the book's author Robert Bullard - "But it is a skill that can be learnt," he insists. And his book's 170 concise and practical tips will help anyone who wants guidance or ideas to boost their business or non-fiction writing.

Among the 17 topics covered (each topic/chapter has 10 helpful tips) are ones such as:

★  Learn how to write with ease and speed
★  Discover the writing tricks of professional writers
★  Find out ways to grab your readers' attention.

Also covered are how to improve - and increase the impact of - essential business communications such as websites, blogs, reports, case studies, and press releases.

Bullard wrote for national newspapers in the UK for 10 years, and now works as a copywriter, trainer in writing skills, and editor/proofreader. It's an unusually wide experience, and it makes him well placed to help anyone wanting to improve, refresh or gain confidence in their writing.

He gives ideas for mastering your tone of voice, persuading target customers, and overcoming writing challenges such as writers' block. Other chapters can be dipped into as needed – on grammar, punctuation, editing and proofreading.

The book is full of eye-catching extras such as Key Learning Points and inspirational quotes ("After nourishment, shelter and companionship, stories are the thing we need most in the world," says Philip Pullman). There are also example texts with his comments. One review of Bullard's book in SelfPublishing Magazine said: "The story of 'It's just a shower' is worth the price of this book alone."

Each of the 17 chapters ends with writing exercises and suggestions for further reading. And an index has been added since publication, which is available from the author’s website/blog. Enjoy.

"Sinopsis" puede pertenecer a otra edición de este libro.