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Traversing the Valley of Death: A practical guide for corporate innovation leaders - Tapa blanda

Markham Ph.D., Stephen K; Mugge, Paul C

 
9780990985310: Traversing the Valley of Death: A practical guide for corporate innovation leaders
Tapa blanda
ISBN 10: 0990985318 ISBN 13: 9780990985310
Editorial: Stephen K Markham, 2014

Sinopsis

Traversing the Valley of Death is for managers with responsibility to grow revenue and market share or open new markets and lines of business. The process contained in this book provides a complete system to create new value starting with early needs assessment and continuing through detailed business planning and organizational adoption. This is an advanced book; it assumes managers are well initiated into their markets and company capabilities.

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Acerca del autor

Stephen K. Markham, Ph.D., and Paul Mugge are the former and present Executive Directors of the Center for Innovation Management Studies (CIMS) at North Carolina State University. CIMS is a unique industry-academic collaborative focused on how organizations implement innovation.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
Stephen K Markham
Año de publicación
2014
Idioma
Inglés
ISBN 10 
0990985318
ISBN 13 
9780990985310
Encuadernación
Tapa blanda
Número de páginas
214
Contacto del fabricante
Manufactured by Amazon on behalf of the author
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