Sinopsis
If a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage. A new device must be better for the patient and the physician-and its proven clinical benefits must translate into financial savings for the hospital and the healthcare system. This book, by seasoned veterans of many successful product launches, helps marketing professionals master the eight simple, proven steps that will guarantee a world-class product launch.
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Reseña del editor
If a new medical device is to succeed, it must deliver both superior clinical outcomes and economic advantage. A new device must be better for the patient and the physician-and its proven clinical benefits must translate into financial savings for the hospital and the healthcare system. This book, by seasoned veterans of many successful product launches, helps marketing professionals master the eight simple, proven steps that will guarantee a world-class product launch.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Product Launch: Practical Guide to Launching Medical Device Products
Publicado por
Kerr Consulting Group LLC, 2015
ISBN 10: 0990908100
ISBN 13: 9780990908104
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Librería: 3Brothers Bookstore, Egg harbor township, NJ, Estados Unidos de America
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Condición: good. Books may contain some notes and highlighting. Supplements such as Access Codes, Cd's Dust Jackets, etc. are not guaranteed with used book purchases. Nº de ref. del artículo: EVV.0990908100.G
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Imagen del vendedor
Product Launch: Practical Guide to Launching Medical Device Products
Publicado por
Kerr Consulting Group LLC, 2015
ISBN 10: 0990908100
ISBN 13: 9780990908104
Antiguo o usado
Tapa dura
Librería: Goodwill of Silicon Valley, SAN JOSE, CA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: good. Supports Goodwill of Silicon Valley job training programs. The cover and pages are in Good condition! Any other included accessories are also in Good condition showing use. Use can include some highlighting and writing, page and cover creases as well as other types visible wear. Nº de ref. del artículo: GWSVV.0990908100.G
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Product Launch: Practical Guide to Launching Medical Device Products
Publicado por
Kerr Consulting Group LLC, 2015
ISBN 10: 0990908100
ISBN 13: 9780990908104
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Librería: GoldBooks, Denver, CO, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Hardcover. Condición: new. New Copy. Customer Service Guaranteed. Nº de ref. del artículo: 89B43_60_0990908100
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