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Innovation Navigation: How To Get From Idea To Reality In 90 Days - Tapa dura

Baumberger, Kurt J

 
9780990896401: Innovation Navigation: How To Get From Idea To Reality In 90 Days
Tapa dura
ISBN 10: 0990896404 ISBN 13: 9780990896401
Editorial: MarketSquare Worldwide, 2014

Sinopsis

Innovation Navigation offers a new step-by-step approach to systematically move from a fuzzy thought to firm reality in 90 days. You will learn how to use an innovation framework coupled with agile methodology to create rapid prototypes of products and services customer actually want.Innovation Navigation features mapping exercises, illustrations, and one-page summary tools used by startups, marketing agencies, consultancies, and companies worldwide, including Google, Apple, Nissan, Hospital Corporation of America, P&G, and The Coca-Cola Company. Discover how to build support for your innovation while inoculating against "organizational antibodies" bent on destroying anything new.Innovation Navigation is for those ready to stop talking and start building. If you want to create a breakthrough innovation and not just an incremental improvement, you need this guide. And you need it now.

"Sinopsis" puede pertenecer a otra edición de este libro.

Reseña del editor

Innovation Navigation offers a new step-by-step approach to systematically move from a fuzzy thought to firm reality in 90 days. You will learn how to use an innovation framework coupled with agile methodology to create rapid prototypes of products and services customer actually want. Innovation Navigation features mapping exercises, illustrations, and one-page summary tools used by startups, marketing agencies, consultancies, and companies worldwide, including Google, Apple, Nissan, Hospital Corporation of America, P&G, and The Coca-Cola Company. Discover how to build support for your innovation while inoculating against "organizational antibodies" bent on destroying anything new. Innovation Navigation is for those ready to stop talking and start building. If you want to create a breakthrough innovation and not just an incremental improvement, you need this guide. And you need it now.

"Sobre este título" puede pertenecer a otra edición de este libro.

Editorial
MarketSquare Worldwide
Año de publicación
2014
Idioma
Inglés
ISBN 10 
0990896404
ISBN 13 
9780990896401
Encuadernación
Tapa dura
Número de páginas
238
Contacto del fabricante
no disponible
Persona responsable
no disponible