Unforgettable Packaging and How to Create It: The Definitive Guide for Luxury and Specialty Brands - Tapa blanda

Roessiger, Claude M.

9780989673921: Unforgettable Packaging and How to Create It: The Definitive Guide for Luxury and Specialty Brands

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ISBN 10: 0989673928 ISBN 13: 9780989673921

Editorial: Nevablu LLC, 2013

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Unforgettable Packaging and How to Create It: The Definitive Guide for Luxury and Specialty Brands, speaks to the necessity for luxury and specialty packaging to be an integral component of the product, explaining the packaging creation process from vision through delivery. “This very practical guide to luxury packaging merits our attention…We must not lose the art and the quality of the Renaissance in a forest of digital noise. That is the challenge for luxury brands today, for our business and our world….Claude Roessiger founded and led one of the major luxury packaging companies of the world, and came thereby to understand branding through packaging in a unique and valuable way. He speaks our language.” —Santo Versace

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CLAUDE ROESSIGER was raised in Switzerland and the United States. He studied political science at Middlebury College and received an honors degree from Boston University’s School of Management. As a life-long entrepreneur, Claude founded several successful international companies. He is an authority on the brand-ing of luxury and specialty products, writing on the subject and lecturing at leading luxury-sector associations in Europe, Asia, and North America. Claude has also been active in state politics, and has written and spoken widely on political philosophy and international relations. He lives with his family in northern New England and on Ireland’s windswept west coast.

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