The fourth in the series from ZIngerman's CEO Ari Weinstein. Drawing on insights from history, psychology and, of course, nearly 25 years of running Ann Arbor's most famous food business, Weinstein makes the case that beliefs have a far larger impact on organizations and individuals than might be thought at first. He looks at the beliefs that have driven Zingerman's and also maps out a way to identify and, if desired, change beliefs, particularly those that prevent an organization from becoming a great one.
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