This book provides quick and practical research techniques that you can use to inform design. You will be introduced to essential research techniques such as affinity diagrams so that you can successfully base your design directions on user-centered evidence to get client buy-in. Design Research is one of the fastest growing areas of design as organizations are trying to target design solutions more accurately and successfully. The book is intended for designers in all fields, architects, researchers, and business executives as well as students, seeking a foundational understanding of design research terms and techniques who want to create business value and strategic impact through informed design. Each method has a description of how to use the method, why to use the method and when to use the method. Further references are supplied.
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Rob Curedale was born in Australia and worked as a designer, director and educator in leading design offices in London, Sydney, Switzerland, Portugal, Los Angeles, Silicon Valley, Detroit, and China. He designed and managed over 1,000 products and experiences as a consultant and in-house design leader for the world’s most respected brands. Rob has three decades experience in every aspect of product development, leading design teams to achieve transformational improvements in operating and financial results. Rob’s designs can be found in millions of homes and workplaces around the world. He is the author of eight books related to design, research and design thinking. Rob teaches as an Adjunct Professor at Art Center College of Design in Pasadena and consults to organizations in the United States and internationally and presents workshops related to design. He has taught at many respected design schools and universities throughout the world including Yale, Pepperdine University, Art Center Pasadena, Loyola University, Cranbrook, Pratt, Art Center Europe; and schools in Portugal, China and Australia.
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