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Sinopsis
Subscription Marketing
Move over, lead generation and lead nurturing.Marketing for subscription-based businesses requires another skill set: customer value nurturing. Because in a business using subscriptions, you’re just getting started when someone becomes a customer.
Subscription Marketing offers creative marketing strategies for nurturing subscription customers long after the initial sale, using marketing campaigns and programs to increase customer retention, reduce churn, and support customer advocacy.
The book describes marketing practices that nurture the ongoing solution value to the customer:
- Help customers achieve value
- Demonstrate the value that customers are realizing
- Add value through content and community
- Add value to the customer relationship
- Align with customers’ deeper values
Whether you’re marketing cloud-based software, a membership program, a sharing-economy startup or a complex managed services offering, you’ll find advice and ideas you can put into practice immediately.
"Sinopsis" puede pertenecer a otra edición de este libro.
Reseña del editor
Subscription Marketing
Move over, lead generation and lead nurturing.Marketing for subscription-based businesses requires another skill set: customer value nurturing. Because in a business using subscriptions, you’re just getting started when someone becomes a customer.
Subscription Marketing offers creative marketing strategies for nurturing subscription customers long after the initial sale, using marketing campaigns and programs to increase customer retention, reduce churn, and support customer advocacy.
The book describes marketing practices that nurture the ongoing solution value to the customer:
- Help customers achieve value
- Demonstrate the value that customers are realizing
- Add value through content and community
- Add value to the customer relationship
- Align with customers’ deeper values
Whether you’re marketing cloud-based software, a membership program, a sharing-economy startup or a complex managed services offering, you’ll find advice and ideas you can put into practice immediately.
Reseña del editor
When your business success depends on a long-term relationship with the customer, you have to start thinking about marketing differently. Marketing must help customers realize value. Whether you’re marketing a membership program, a complex managed services offering, or a cloud-based solution, Subscription Marketing gives you creative marketing strategies for nurturing customers long after the initial sale.
"Sobre este título" puede pertenecer a otra edición de este libro.
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Subscription Marketing
Publicado por
Cuesta Park Consulting, 2015
ISBN 10: 0986406201
ISBN 13: 9780986406201
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 0.5. Nº de ref. del artículo: G0986406201I3N00
Cantidad disponible: 1 disponibles
Imagen de archivo
Subscription Marketing
Publicado por
Cuesta Park Consulting, 2015
ISBN 10: 0986406201
ISBN 13: 9780986406201
Antiguo o usado
Paperback
Librería: ThriftBooks-Dallas, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.5. Nº de ref. del artículo: G0986406201I4N00
Cantidad disponible: 1 disponibles
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Subscription Marketing
Publicado por
Cuesta Park Consulting, 2015
ISBN 10: 0986406201
ISBN 13: 9780986406201
Antiguo o usado
Paperback
Librería: ThriftBooks-Atlanta, AUSTELL, GA, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Paperback. Condición: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.5. Nº de ref. del artículo: G0986406201I4N00
Cantidad disponible: 1 disponibles
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Subscription Marketing: Strategies for Nurturing Customers in a World of Churn
Publicado por
Cuesta Park Consulting, 2015
ISBN 10: 0986406201
ISBN 13: 9780986406201
Antiguo o usado
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Librería: WeBuyBooks, Rossendale, LANCS, Reino Unido
Calificación del vendedor: 5 de 5 estrellas
Condición: Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. Nº de ref. del artículo: wbs6915338905
Cantidad disponible: 1 disponibles
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Subscription Marketing
Publicado por
Cuesta Park Consulting, 2015
ISBN 10: 0986406201
ISBN 13: 9780986406201
Antiguo o usado
Tapa blanda
Librería: Wonder Book, Frederick, MD, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
Condición: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Nº de ref. del artículo: B19B-03572
Cantidad disponible: 1 disponibles
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Subscription Marketing: Strategies For Nurturing Customers In A World Of Churn
Publicado por
Cuesta Park Consulting, United States, 2015
ISBN 10: 0986406201
ISBN 13: 9780986406201
Antiguo o usado
Paperback
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Librería: Marlowes Books and Music, Ferny Grove, QLD, Australia
Calificación del vendedor: 4 de 5 estrellas
Paperback. Condición: Fine. First Edition. 153 pages. Book appears to have hardly been read and is in Fine condition throughout. Nº de ref. del artículo: 199568
Cantidad disponible: 1 disponibles
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Subscription Marketing
Publicado por
Cuesta Park Consulting, 2015
ISBN 10: 0986406201
ISBN 13: 9780986406201
Antiguo o usado
paperback
Librería: HPB-Emerald, Dallas, TX, Estados Unidos de America
Calificación del vendedor: 5 de 5 estrellas
paperback. Condición: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Nº de ref. del artículo: S_421447218
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